The Valve: Online Magazine

Expert-led resources to improve water conservation education and rebate initiatives. Insights in The Valve Magazine is like a water shut-off switch for water conservation managers.

This is an expert-led publication from the Healthy Green Spaces Coalition, dedicated to advancing water conservation through research, education, and actionable insight. Each issue explores the economic, behavioral, and policy factors shaping conservation outcomes-helping utilities, program designers, and community leaders create smarter, more effective rebate and education initiatives.

Behavioral Series

This series explores the psychological barriers shaping water conservation behavior—from confidence and risk perception to social norms and decision fatigue—revealing why awareness alone isn’t enough to drive lasting change

Norm Nudges for water conservation programs
Expert: Kevin Rowe

How Norm Nudges Drive Long-Term Water Conservation

Dr Marco Viral Water Conservation
Expert: Dr Marco Palma

How to Increase Viral Adoption of Water Conservation Rebates

Dr Charlie Hall Tariff's impact on water conservation banner
Expert: Dr Charlie Hall

How Tariffs are Reshaping Water Conservation Adoption

Water Conservation Series

This series brings together data-driven studies and expert insights to examine how economic, behavioral, and environmental factors influence water conservation—helping utilities, policymakers, and communities design smarter, more effective programs.

Expert: Dr. Kelly Kopp

Data Show Two-Thirds of Turf Rebate Savings Come from Irrigation Updates