behavior design case study with smile face
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Case Study: Belén Found a Cheaper Way to Save Water – With Smiley Stickers

By Kevin Poirier Rowe Rate hikes and awareness campaigns made little difference. But being compared to the neighbors – with a smiley or a frowny face on water bills – cut water use by 5%.  Households in the municipality were using about…
carbon sequestration and turf
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Lawn Carbon Sequestration Report: What the Science Says

Contributors: Dr. Kelly Kopp, Alec Kowalweski, Ph.D. Introduction Agencies and utilities frequently promote replacing lawns with xeric landscapes, artificial turf, or gravel, often framing turfgrass removal as the most straightforward…
CBSM campaign and water efficiency
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Community-Based Social Marketing: Increase Water Conservation with Limited Rebate Budgets

This article is a collaborative effort by Steve Whitesell and Kevin Poirier Rowe. You’ve rolled out rebates, mailed conservation tips, and launched outreach campaigns—but residents still overwater lawns or ignore leaks. Why? Because…

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