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Water Utility Campaign Drove 600% Homeowner Demand for Expert Help

Custom reports comparing households to their neighbors motivated a sixfold rise in home-audit requests and more than doubled enrollment in conservation programs. In 2012, the East Bay Municipal Utility District (EBMUD) in northern California…
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How Barrie, Ontario Cut Household Water Use by 30% in One Year

The water conservation campaign allowed them to postpone costly infrastructure upgrades for 7 years – and future-proofed the system for a growing population.  In the mid-1990s, Barrie, Ontario, faced a looming water supply problem. Over…
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Case Study: Belén Found a Cheaper Way to Save Water – With Smiley Stickers

Author: Kevin Poirier Rowe Rate hikes and awareness campaigns made little difference. But being compared to the neighbors – with a smiley or a frowny face on water bills – cut water use by 5%.  Belén had a water problem that was already…
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How Durham Canada Cut Water Use With Door-to-Door Student Ambassadors

Durham didn’t build a new water plant—it knocked on doors, handed out rain gauges, and cut peak water use by nearly a third. The Durham Region in Ontario, Canada, had a math problem. The population was growing…
How Florida Saved a Billion Gallons

Florida Saved a Billion Gallons of Water by Changing One Habit: A Case Study

  How simple communication grounded in behavioral science can save massive amounts of water - quickly, cheaply, and easily.   A few years ago, SW Florida ran a water-saving campaign called “Skip a week.” It might seem like…