Darin Ayres

National Sales Manager for Specification
Rainbird Corporation
HGSC Role: Strategic Water Use

 Darin Ayres is the National Sales Manager for Specification at Rain Bird Corporation, where he leads a team focused on helping public agencies and irrigation designers create sustainable, water-efficient landscapes. Known for his ability to connect people and ideas, Darin works closely with a nationwide network of experts in irrigation design, auditing, central control, pump systems, and contract management to address the unique needs of water agencies, municipalities, park districts, schools districts, and universities.

He helped pioneer Rain Bird’s direct distribution program, which enables water agencies to offer conservation-focused products to customers with instant rebates—streamlining rebate administration while maximizing community impact.

Darin is especially passionate about Rain Bird’s industry-unique “reservoir-to-rotor” approach, which allows for fully integrated water management solutions—from stormwater capture and reuse to advanced irrigation technology. It’s this end-to-end capability that drives Rain Bird’s commitment to responsible water use. “No other manufacturer can support an agency from source to spray the way we can,” he says. “It’s what sets us apart, and why this work matters to me.”

Expert Q&A

Isn’t turf removal the best way to reduce landscape water use?
A: While grass typically uses more water than other plants, it also plays valuable roles in the landscape—like cooling the environment, reducing stormwater runoff, trapping dust and pollutants, sequestering carbon, and providing usable open space for recreation, pets, and families. In addition, there are new turfgrass varietals that use dramatically less water and offer many of the same benefits.

In many communities that have implemented turf removal programs, we’re reaching a point of diminishing returns. What’s often overlooked is how much water we can save simply by maintaining and adjusting the systems already in place. Focusing solely on plant material misses the bigger picture: a poorly maintained irrigation system can waste more water than a thirsty plant ever would.

So where should communities focus their conservation efforts next?
A: Two of the most impactful areas are leak detection and proper irrigation tuning and adjustments. We’ve seen time and again that even well-designed landscapes waste enormous amounts of water due to invisible leaks, broken components, or misaligned sprinklers. In fact, a poorly adjusted system can waste more water than a thirsty plant ever would. Helping people use water intentionally and efficiently—no matter what’s being irrigated—is where the biggest opportunity lies.

Are leaks really that common in landscape irrigation?
A: Yes—and many go unnoticed for months or even years. Some are dramatic, like geysers from broken pipes. Others are subtle, like constant valve leaks or clogged emitters that cause overwatering. In both cases, the result is wasted water, higher utility costs, and often damaged plants or hardscapes. Routine inspection and smart monitoring tools are the best way to catch these issues early.

What does “properly adjusted” irrigation mean?
A: It means the system is set up to deliver just the right amount of water, only where it’s needed, and only when it’s needed. That includes checking for broken or misaligned components, correcting overspray, adjusting run times, and—just as important—ensuring proper system pressure.

When pressure is too high, sprinklers create a fine mist that evaporates before it hits the ground, wasting water and reducing effectiveness. When pressure is too low, the system can’t reach its intended coverage, leading to dry spots, longer run times, and eventually overwatering. Making sure the pressure is “just right” not only saves water—it also improves plant health and system longevity.

How can agencies support this shift in focus?
A: Agencies can get the biggest return on investment by helping property owners audit their systems and upgrade to efficient technologies—like pressure-regulated heads, smart controllers, and flow sensors. Some are already doing this through rebate programs or direct-install initiatives. Others are starting to rethink their outreach entirely, shifting the conversation from “remove your lawn” to “run your system better.”

What makes Rain Bird well-positioned to help?
A: Rain Bird is the only irrigation manufacturer offering a true “reservoir-to-rotor” solution—meaning we help communities manage water from source to spray. Our team works with public agencies to design holistic systems, detect leaks, adjust inefficiencies, and create long-term conservation plans. Whether it’s upgrading a single controller or designing a stormwater reuse system, we’re here to help agencies conserve water without compromising the beauty or functionality of public spaces.

What’s next in leak detection and system efficiency?
A: The future lies in intelligent, connected systems that can self-monitor and report issues in real time. Technologies like flow sensors, remote management platforms, and smart controllers are making it easier than ever to spot inefficiencies—whether it’s a leak, a stuck valve, or a program that’s running too often for the season.

We’re also seeing growing interest in automated alerts and performance dashboards that help agencies and property owners track water use, detect anomalies, and take action before problems become costly. And as more cities invest in connected infrastructure, landscape irrigation systems are becoming part of the larger water management conversation—helping communities optimize not just water use, but water stewardship.

Is remote irrigation management the future of water conservation?
A: It could be a game-changer. Emerging technologies now allow water agencies to securely connect with and manage individual irrigation controllers in the field—ensuring compliance with local watering restrictions and optimizing system performance in real time.

While the concept is still gaining traction, it represents a shift from reactive enforcement to proactive partnership. Instead of relying solely on public education or penalties, agencies can help customers follow the rules and conserve water automatically, with minimal disruption.

It’s a forward-thinking solution that won’t be right for every community—but where it fits, it has the potential to dramatically increase savings, streamline communication, and modernize how we manage water at scale. As always, success will depend on transparency, education, and building trust with the public.

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