Why Download the Survey

Homeowners are interested in saving water—but interest doesn’t always turn into action. This research of 1,286 U.S. homeowners with irrigation systems examines what motivates homeowners, what gets in their way, and what can help move them toward action.

Download the report to learn:

• Which water-saving actions homeowners are most willing to take
• How cost, complexity, physical effort, time, and routine influence behavior
• Where certified irrigation specialists can help remove barriers
• How needs differ by age and HOA status
• How utilities, landscape professionals, and conservation programs can turn homeowner interest into action